Bade Acche Laggte Hai — Ram Kapoor (Ram Kapoor) is a well-reputed, rich, and powerful businessman in his early 40s. Priya Sharma (Sakshi Tanwar), who is in her late 30s, comes from a middle-class family. She is sensible, philosophical and more mature than Ram. The story begins when Ram's younger step sister Natasha (Sumona Chakravarti) and Priya's younger brother Kartik (Mohit Malhotra) fall in love with each other. Kartik believes that he should not marry before his elder sister marries. This stalls the wedding. Owing to Natasha's persistent demands to solve this problem, Ram agrees to marry Priya so that the marriage of Kartik and Natasha is no longer hindered. Initially, Ram and Priya dislike each other but enter into a compromise marriage for their respective families. Their marriage begins with an initial dislike towards each other. Ram's step family plots against Priya to keep Ram and Priya apart and to prevent them from falling in love with each other. However every time problems arise, their trust and respect for each other grows stronger and deeper as they encounter several hurdles in their relationship together. As time passes, they begin to spend more time with one another and begin to love and adore each other. However their relationship remains difficult; every time Priya and Ram grow closer, problems arise and drive them apart.