Technology is allowing those that drive a safer more comfortable ride, providing tools to navigate, pre-empt and react. Development of Satellite navigation allows taxi drivers, couriers and other drivers a helping hand, meaning a more productive and efficient working day. Advancements in safety features over recent years provide consumers a world of alternatives and keeping up with the latest in-car gadgets has evoked a whole new consumer demand. With safety and comfort at the forefront of future deigns, research and development in the car industry is a promising force behind the innovations, offering those that drive for a living more and more options everyday.